Lets fall in love with Sales | I don’t know Sales, I don’t like Sales & I hate Sales | Sawan Kumar

For most of my career, I told myself I wasn’t a salesperson. I was a trainer, a consultant, an expert in my field — not one of those pushy people calling strangers at dinnertime. Then I looked at my revenue numbers and realized something uncomfortable: the consultants earning five and ten times what I was earning weren’t smarter than me. They weren’t more credentialed. They just weren’t afraid of selling. That gap cost me years of underearning work I was genuinely qualified to do.This realization hit me hardest in Dubai, where I work daily with real estate agents and business owners who are genuinely brilliant at their craft but genuinely terrible at closing. I’ve trained hundreds of agents on GoHighLevel automation, AI-assisted marketing, and Canva content creation — and without fail, the ones who struggle financially share one trait: they believe that ‘doing good work should be enough.’ It isn’t. It never was. Good work gets you referrals eventually. Sales gets you revenue now.The resistance most people feel around selling comes from a false picture of what selling actually is. Sales isn’t manipulation or high-pressure tactics or begging someone to buy what they don’t need. At its core, sales is communicating value clearly enough that the right person says yes. When I reframed it as ‘helping someone make a decision that’s genuinely good for them,’ everything changed. My conversion rates on course sales went from around 15% to over 42% in six months — not because I became pushier, but because I stopped apologizing for what I was offering.The three mental blocks I encounter most often with my clients are almost universal: ‘I don’t know how to sell,’ ‘I don’t like the feeling of selling,’ and ‘I hate how it makes me feel when someone says no.’ Each of these is workable. They’re not hardwired personality traits — they’re skills gaps and conditioned thought patterns. I’ve watched a Dubai real estate agent who genuinely dreaded client calls transform into someone who looked forward to them within eight weeks of working on a structured conversation framework.What I’ve learned after training over 300 professionals across UAE, India, and Southeast Asia is that great salespeople don’t chase clients — they create certainty. When someone fully trusts that you understand their specific problem and have a tested solution, the close becomes almost incidental. The relationship built before the pitch does most of the work. The mistake most coaches and consultants make is treating the ‘sales conversation’ as a separate, uncomfortable event rather than the natural conclusion of a good client relationship.The good news is that sales skill compounds. The first ten discovery calls are the hardest. The next ten are noticeably easier. By call fifty, patterns become obvious — you start to recognize objections before they’re spoken, and you know exactly which questions move someone from uncertainty to decision. You don’t have to love sales to get good at it. You just have to stop treating it as something that happens to you and start treating it as something you build.