Table of Contents

⚡ Quick Summary

Being relevant means your content solves a real problem your audience has right now. Being remarkable means they remember you after they leave. You need both. Most people are either talking about the wrong things or saying the right things in the same way as everyone else. Pick a specific audience, speak to their exact pain, deliver a real insight from your own experience — and do it consistently. That's the whole strategy.

🎯 Key Takeaways

  • ✔Relevance means solving a problem your audience has today u2014 not a topic you find interesting
  • ✔Remarkability comes from specificity, not volume or production quality
  • ✔The fastest path to a strong personal brand is owning a niche intersection u2014 one expertise plus one precise audience
  • ✔Check one community or comment thread every week to find real questions u2014 those become your content calendar
  • ✔One specific, well-targeted post per week beats daily generic content every time
  • ✔Audit your last 10 content pieces u2014 if none would be forwarded to a specific person by name, your message is too broad
  • ✔The last three questions a client or lead asked you are your next three content topics u2014 start there

🔍 In-Depth Guide

How to Know If Your Content Is Actually Relevant

Relevance isn't about covering popular topics u2014 it's about matching your message to the exact moment your audience is in. A common mistake I see with agents and coaches who come to my courses is they write content about what they know, not what their audience is currently struggling with. Those are two very different things. The fix is simple: go where your clients talk. Dubai real estate groups on Facebook, Reddit threads on AI tools, GoHighLevel's community forum u2014 these places tell you exactly what questions are coming up right now. I spend 20 minutes each week just reading comments and questions in those spaces. That's where my content ideas come from. If someone in a GHL group asks how to build a WhatsApp automation that qualifies leads without a human, I write about that this week. Not next month. This week. Timeliness multiplies relevance. A post that answers a question your audience is asking today will outperform a post about a topic they might care about someday.

What Makes You Remarkable in a Saturated Market

Every market is crowded. Real estate in Dubai, AI consulting globally, online education everywhere u2014 the supply of content is infinite. So being remarkable isn't about being the best. It's about being the most specific. I've seen with my clients that the fastest way to become remarkable is to own a niche intersection. Not 'AI consultant' u2014 but 'AI automation for off-plan property sales teams in the UAE.' Not 'GoHighLevel expert' u2014 but 'GHL setups for solo real estate agents who hate tech.' Specificity signals mastery. When you name someone's exact situation in your headline or your hook, they stop scrolling. They feel seen. That feeling u2014 being seen by a stranger on the internet u2014 is what remarkable actually is. It's not performance. It's precision. Take one thing you know deeply, combine it with one audience you understand completely, and say something true about that combination that nobody else is saying. That's your remarkable position. Once I stopped teaching 'AI for business' broadly and started teaching AI for Dubai-based service businesses, everything changed.

Turning Relevance and Remarkability Into a System

The problem with most personal branding advice is it treats relevance and remarkability as creative acts u2014 something you feel inspired to do. What I recommend instead is building a system around both. For relevance: set a weekly trigger. Every Monday, spend 15 minutes checking one community, one comment section, or one client conversation for the top question of the week. That becomes your content prompt. For remarkability: audit your last 10 pieces of content and ask u2014 would anyone share this with a specific person they know? If not, it's too generic. Tighten the audience or sharpen the claim. Tools like GoHighLevel, Canva, and even a basic content calendar in Notion can hold this system together without complexity. I use a simple GHL pipeline where I tag content ideas by pain point and audience segment. When I sit down to create, I'm not starting from blank u2014 I'm picking from a validated list of real problems real people have expressed. Start today by writing down the last three questions a client or lead asked you. Those are your next three pieces of content.

📚 Article Summary

Most people trying to build a brand online are doing one of two things wrong: they’re either talking about stuff nobody cares about, or they’re saying the same things everyone else says. I’ve watched hundreds of agents, coaches, and consultants in Dubai and across the Gulf try to grow their business online — and the ones who fail almost always fall into one of these traps. Being relevant and being remarkable aren’t optional extras. They’re the entire game.Relevance means you’re solving a problem your audience actually has, right now, in language they recognize. When I started teaching GoHighLevel to real estate agents in Dubai, I didn’t position it as a CRM tool. I positioned it as the system that would stop them losing leads on WhatsApp. That’s relevant. The moment you speak to a specific pain — missed follow-ups, overpriced outsourcing, inconsistent branding — you stop being background noise and start being the answer they were searching for.Remarkable doesn’t mean flashy. It doesn’t mean expensive production or a big budget. It means people remember you after they leave your page, your video, or your course. In my experience training agents in Dubai, the ones who became known weren’t the ones with the best-looking websites. They were the ones who said something specific, showed something real, and gave people a concrete result they could picture for themselves. One of my clients, a property consultant in Business Bay, started posting one weekly video where he showed exactly how he followed up with leads using AI. Within 90 days he had more inbound DMs than he could handle. Remarkable isn’t about being loud. It’s about being clear and credible.The combination is what creates momentum. Relevant alone gets you found. Remarkable alone gets you remembered. Together, they get you referred. When your content solves the exact problem your client is sitting with today, and delivers that solution in a way they haven’t seen before, you create the kind of trust that turns a viewer into a buyer and a buyer into a promoter. That’s the foundation behind everything I teach — whether it’s AI automation, Canva branding, or marketing systems. The tool is secondary. The positioning is everything.

❓ Frequently Asked Questions

Being relevant in personal branding means your message addresses a specific problem your target audience is actively experiencing right now. It's not about covering trending topics broadly u2014 it's about matching your content to the real questions and frustrations your ideal client is sitting with today. For example, instead of posting about 'AI in real estate' generally, a relevant post would explain how to automate WhatsApp lead follow-up for off-plan property inquiries in Dubai. Relevance is measured by whether your audience thinks 'this is exactly what I needed' when they see your content.
Becoming remarkable as a coach or consultant means being specific enough that people immediately picture who you're for and what you do. Generic positioning u2014 'business coach,' 'marketing consultant' u2014 is forgettable. Remarkable positioning combines your expertise with a precise audience in a way that nobody else is claiming. For instance, 'GoHighLevel automation for solo real estate agents in the UAE' is remarkable because it's narrow, credible, and immediately signals expertise. Remarkable people are remembered not because they're louder, but because they're clearer.
Real estate agents in Dubai can stand out online by showing process, not just listings. Most agents post property photos u2014 buyers expect that. What they don't expect is an agent showing how they follow up with 50 leads a week using AI, or how they pre-qualify buyers automatically before a site visit. I've seen agents in Business Bay go from zero inbound inquiries to 20-30 DMs per week by posting one weekly behind-the-scenes video of their lead management or client communication process. Use tools like GoHighLevel for automation and Canva for consistent visual branding to make the process look professional and repeatable.
Relevance means your content solves a problem your audience has today u2014 it gets you found and clicked. Remarkability means your content is delivered in a way people remember and want to share u2014 it gets you referred. You need both. Relevant-only content gets consumed and forgotten. Remarkable-only content gets admired but doesn't convert because it's not tied to a real need. The combination u2014 solving a specific real problem in an unexpected, credible, or highly specific way u2014 is what creates a brand that compounds over time.
Consistency beats frequency every time. One piece of highly relevant, specific content per week will outperform daily generic posts. In my experience working with consultants and agents, posting 3-4 times per week with low-quality or untargeted content actually damages positioning u2014 it trains your audience to scroll past you. Start with one weekly post that directly answers a real question from your niche. Use a simple system: identify the question, write the answer from your own experience, add one concrete example or result, and publish. Do that for 90 days before increasing frequency.
Yes, but not in the way most people use them. AI tools like ChatGPT are useful for drafting, restructuring, and expanding content u2014 but the raw insight, the real client example, and the specific positioning must come from you. A common mistake I see is people using AI to generate content from scratch, which produces generic results that lack authority. Instead, use AI to take your rough notes or voice memos and turn them into polished posts. The input should be your experience; the AI just handles the formatting and cleanup. This keeps your content genuine while cutting production time significantly.
Sawan Kumar

Written by

Sawan Kumar

I'm Sawan Kumar — I started my journey as a Chartered Accountant and evolved into a Techpreneur, Coach, and creator of the MADE EASY™ Framework.

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