GoHighLevel’s Gift Card Program allows businesses to create, sell, and manage digital gift cards directly within their GHL sub-account — no third-party gift card platform needed. Customers can purchase gift cards from your website or funnel, receive them via email, and redeem them at checkout or in-person. For agencies managing service businesses, retail shops, and coaches, this is a built-in revenue tool that most competitors charge $50-200/month to provide.
Who Should Use GHL Gift Cards?
Service businesses (spas, salons, fitness studios) — sell gift cards as a holiday or birthday revenue driver
Coaches and consultants — sell gift card “packages” for strategy sessions
Online course creators — gift a course enrollment to friends/family
E-commerce businesses — standard gift cards integrated with Stripe checkout
Restaurants and local businesses — digital gift cards with no physical card costs
How to Set Up GHL Gift Cards: Step-by-Step
Step 1: Enable Gift Cards in Your Sub-Account
Go to Payments → Gift Cards. If you don’t see this option, check your GHL plan — Gift Cards require the Pro plan or above. Click Enable Gift Cards and confirm your Stripe integration is connected (required for payment processing).
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Step 2: Create a Gift Card Product
Click Create Gift Card. Configure:
Name — what customers see (e.g., “Studio Session Gift Card” or “Website Design Gift Card”)
Denominations — set fixed amounts ($25, $50, $100, $200) or allow custom amounts with a minimum/maximum range
Expiration — set if/when gift cards expire (12 months is common; check your local consumer protection laws)
Description — shown on the gift card and purchase page
Design — upload a custom gift card image (recommended: branded design matching your business colors)
Step 3: Add to Your Funnel or Website
GHL generates a buy link and an embeddable product element for each gift card. Add it to:
The purchase flow: customer clicks buy → selects denomination → enters payment via Stripe → receives digital gift card via email with a unique redemption code.
Step 4: Configure Redemption
Gift cards are redeemed at checkout. When a customer applies a gift card code, GHL deducts the balance automatically. If the purchase exceeds the gift card value, the customer pays the difference. Partial redemptions leave a remaining balance on the card. Manage all outstanding balances under Payments → Gift Cards → Issued Cards.
Step 5: Automate Gift Card Campaigns
Use GHL workflows to automate gift card marketing:
Holiday campaign — email and SMS blast to your contact list in November/December: “Give the gift of [service] this season — gift cards available now!”
Birthday trigger — send a birthday email with a gift card discount code to contacts whose birthday is this week
Post-purchase upsell — after a customer buys, offer a gift card for a friend at a 10% discount
Loyalty reward — after 5 appointments, send a $25 gift card as a thank-you
Gift Card Revenue Strategy for Agencies
Agencies should proactively pitch Gift Card setup to clients in these niches where gift cards are proven revenue drivers:
Beauty and wellness (spas, salons, massage) — gift cards often represent 15-25% of holiday revenue
Fitness studios — gift memberships are the #1 holiday gift in this category
Restaurants (if using GHL for online ordering)
Coaching/consulting — gift a session is a low-friction purchase decision for givers
Position it as: “We can add a gift card store to your website and automate holiday campaigns — this typically adds $2,000-10,000 in additional revenue during the holiday season.”
Final Thoughts
GoHighLevel’s Gift Card Program is a simple feature that directly adds revenue with minimal setup effort. The combination of digital delivery, Stripe payments, and workflow automation makes it significantly better than most standalone gift card apps. If you haven’t set this up for yourself or your clients, it’s one of the quickest wins available in the GHL platform.
⚡ Quick Summary
GoHighLevel's built-in Gift Card Program lets service businesses and agencies sell digital gift cards directly through GHL funnels — no third-party app required. Set up takes under an hour: enable in Payments, create your product with three to four denominations, add a dedicated landing page, and activate birthday and holiday workflow automations. For agencies, this is one of the fastest client revenue wins in the platform.
🎯 Key Takeaways
✔GHL Gift Cards require the Pro plan u2014 verify sub-account plan before setup to avoid missing the Payments u2192 Gift Cards menu
✔Use three to four denomination options maximum u2014 too many choices reduce conversions; anchor buyers with a mid-tier and a premium option
✔Build a dedicated gift card landing page in GHL's funnel builder u2014 the buy link alone converts poorly without context and social proof
✔Set up three workflows from day one: holiday campaign, birthday trigger (7 days pre-birthday), and post-purchase upsell u2014 together these drive consistent year-round sales
✔Check local consumer protection laws before setting expiration dates u2014 UAE, UK, and US rules differ significantly and non-compliance can create issues for your clients
✔For agencies, position gift card setup as a $200-500 one-time service and pitch it proactively to beauty, wellness, and fitness clients where gift cards represent 15-25% of holiday revenue
✔GHL's built-in gift card tool replaces third-party apps that charge $50-150/month u2014 lead with this cost savings when upselling the Pro plan to clients
🔍 In-Depth Guide
Choosing the Right Denominations (And Why Most People Get This Wrong)
One of the most common mistakes I see when setting up GHL gift cards is either offering too many denomination options or too few. I've watched clients set up 10 different amounts u2014 $10, $25, $50, $75, $100, $150, $200, $250, $300, $500 u2014 and it paralyzes buyers. Decision fatigue is real. What actually converts: three to four fixed options with a clear value anchor. For a spa client in Dubai, I recommended $50, $100, and $200. The $200 card became the bestseller during Eid u2014 because it anchored everything else as reasonable. If you allow custom amounts, always set a minimum (I use $20-25) and a maximum tied to your highest service price. For coaching clients selling strategy sessions at $500/hour, the minimum custom amount should be at least $250 u2014 you don't want someone gifting $30 of a $500 service. Test your denomination structure against your actual service menu before going live.
Building a Gift Card Landing Page That Actually Converts
GHL gives you a buy link and an embeddable element u2014 but neither of those replace a proper landing page. What I recommend to every agency client: build a dedicated gift card page in GHL's funnel builder with four sections. First, a hero section with the branded gift card image, a one-line headline ('Give the gift of [service]'), and a clear CTA button. Second, a 'How it works' section u2014 three icons showing: Buy u2192 Delivered by Email u2192 Redeem at checkout. This removes friction because most people have never used a digital gift card before and worry something will go wrong. Third, the actual purchase widget. Fourth, a short FAQ addressing 'Do they expire?' and 'Can they be used online?' For a fitness studio client I worked with, adding this page and promoting it in a two-email sequence generated $4,300 in gift card sales during a single week in December. The page matters as much as the product itself.
The Workflow Sequences That Drive Consistent Gift Card Revenue
Enabling gift cards without automating campaigns around them is like building a shop and never opening the door. Three workflows I implement for every client in this setup: First, the holiday campaign u2014 triggered manually in October, it sends an email and SMS to the full contact list with a direct link to the gift card page. Keep the copy simple: 'Looking for a gift idea? We've got digital gift cards.' Second, the birthday workflow u2014 trigger it 7 days before a contact's birthday and send a message like 'Know someone with a birthday coming up? Grab them a gift card u2014 it takes two minutes.' Third, the post-purchase upsell u2014 triggered 24 hours after any completed appointment booking. Offer a gift card for a friend at a small discount (10% works well). This one runs year-round with no manual effort. Start with the birthday workflow today u2014 it's the easiest to set up and runs on autopilot from day one.
Most GHL users I train are sitting on a revenue feature they’ve never touched. The Gift Card Program inside GoHighLevel isn’t flashy — it doesn’t get announced at HighLevel summits or hyped in Facebook groups — but I’ve seen it quietly add thousands of dollars a month for service businesses my clients manage. If you’re an agency owner and you haven’t pitched this to your spa, salon, or fitness studio clients yet, you’re leaving easy recurring revenue on the table.Here’s what the Gift Card Program actually does: it lets any GHL sub-account create, sell, and manage digital gift cards without a third-party app. The customer buys from your website or funnel, gets a unique code by email, and redeems it at checkout — all handled inside GHL. Stripe processes the payment. No extra software. No monthly fee to a gift card platform. I’ve audited accounts that were paying $80/month to apps like Giftup or GiftFly for the exact same functionality. Once I show clients they can kill that subscription, the conversation about upgrading their GHL plan basically closes itself.The setup takes under an hour. Create the gift card product, set your denominations, connect a buy link to your site or funnel, and you’re live. The real value comes from the workflow automation layer — birthday triggers, post-purchase upsells, holiday SMS blasts. That’s what separates a gift card you set up and forget from one that actively generates revenue on autopilot. In my experience training agencies in Dubai and across the Gulf, the businesses that nail this are the ones automating their campaigns, not just enabling the feature and hoping customers find it.One thing I always tell my students: check local consumer protection laws before setting expiration dates. In the UAE, gift card expiry rules differ from the US and UK. I’ve seen agencies set 12-month expiry by default without realizing this could create compliance issues for their clients. A quick check with your client’s legal team or a local business advisor takes five minutes and saves a headache later. For most international markets, 12-24 months is the standard — but always verify for your specific jurisdiction.
❓ Frequently Asked Questions
GoHighLevel Gift Cards require the Pro plan or higher. They are not available on the Starter plan. If you're on an agency plan managing sub-accounts, your sub-accounts need to be on Pro-level access for the Payments u2192 Gift Cards menu to appear. Check your sub-account plan settings first before troubleshooting a missing menu item u2014 that's the most common reason it doesn't show up.
When a customer purchases a GHL gift card, they receive an email with a unique redemption code. At checkout, they enter this code and GHL automatically deducts the balance from the order total. If the purchase amount is higher than the gift card balance, the customer pays the difference via their regular payment method. Partial redemptions are supported u2014 the remaining balance stays on the card and can be used in future transactions. You can track all issued cards and their remaining balances under Payments u2192 Gift Cards u2192 Issued Cards.
Yes, GHL gift cards work for both online purchases through your funnels and website checkout, and for in-person transactions if you're using GHL's invoicing or POS-style payment collection. The redemption code works wherever GHL's checkout is integrated with Stripe. However, they do not automatically sync with physical POS systems outside of GHL u2014 if your client uses a separate POS, you'd need to manually apply gift card credits as a discount.
Expiration on GHL gift cards is configurable u2014 you set it when creating the gift card product. Common options are no expiry, 6 months, 12 months, or 24 months. The right choice depends on your local laws: in the US, many states prohibit expiry under 5 years; in the UAE, consumer protection rules vary by emirate. I always recommend verifying local regulations with your client before setting an expiry date. When in doubt, 24 months is a safer default than 12 months for most markets.
The three highest-converting methods I've used are: (1) A dedicated gift card landing page promoted via email and SMS during seasonal peaks like holidays, Eid, and Valentine's Day; (2) A birthday automation workflow that triggers 7 days before any contact's birthday with a message suggesting the gift card as an idea; (3) A post-purchase follow-up sequence offering a discounted gift card for a friend after a completed service booking. Of these, the birthday workflow is the easiest to set up and the most consistently effective year-round.
For businesses already using GHL, yes u2014 in most cases. GHL's built-in gift card system eliminates a $50-150/month third-party subscription, integrates natively with GHL workflows and automation, and handles Stripe payments without additional configuration. The main trade-off is that standalone gift card apps sometimes offer more advanced analytics and physical card integrations. But for digital-only gift card programs tied to GHL funnels, the native tool is more than sufficient and meaningfully cheaper.
Yes. Because GHL gift cards are set up inside each sub-account, the branding is entirely controlled by the sub-account u2014 your client's logo, colors, and business name appear on the gift card design and purchase flow. As an agency, you can offer gift card setup as a one-time service ($200-500 setup fee is common) plus include gift card campaign management in your monthly retainer. The client never sees that it's built on GHL unless you choose to tell them.
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The AI-Proof Sales Professional
Close deals machines can't when AI disrupts every sales process.
