GoHighLevel Gift Cards: How to Create, Sell, and Track Gift Cards in GHL (2026)

GoHighLevel now lets you create fully branded digital gift cards, sell them through checkout pages and QR codes, send them via email or SMS, and track every dollar through a built-in analytics dashboard — all without needing a third-party gift card platform.

I’ve been waiting for this feature for a long time. Gift cards are one of the simplest ways to generate upfront revenue, bring in new customers, and keep existing ones coming back. The problem was always that setting them up required connecting Shopify, Square, or some standalone gift card service to your GHL account — and the integrations were messy. Now it’s all built in. In this guide, I’ll walk you through exactly how to set up gift cards in GoHighLevel, five real use cases I’ve already started implementing with clients, how to actually sell them, and how to read the analytics so you know what’s working.

I covered this in the video above. Below, I’m breaking down every step so you can get gift cards running in your GHL account today.

What Are GoHighLevel Gift Cards and Why Should You Care?

Gift cards inside GoHighLevel are digital cards with a specific monetary value that you can create, brand with your logo and colors, sell to customers, or send for free as gifts. Each card gets a unique code that the recipient can redeem against your products, services, or invoices within GHL.

Here’s what makes this different from using a separate gift card tool: everything stays inside one system. The purchase flows through GHL’s payment processing. The delivery happens through GHL’s email and SMS channels. The redemption ties back to the contact record in your CRM. And the reporting shows up in your GHL dashboard. No Zapier. No third-party webhook chains. No CSV exports to figure out who bought what.

If you run any kind of service business — salon, coaching practice, agency, real estate team — gift cards give you three things at once:

• Immediate cash flow: You collect money today for services delivered later. That’s a real advantage for businesses with seasonal dips.
• New customer acquisition: When someone buys a gift card for a friend, that friend becomes a new contact in your CRM — before they’ve even walked through your door.
• Higher average order value: Studies consistently show that gift card holders spend 20-40% more than the card’s face value when they redeem.

If you’re already using GoHighLevel for your CRM, funnels, and automation, adding gift cards takes about 15 minutes. Let me show you how.

How to Create a Gift Card in GoHighLevel: Step-by-Step Setup

Here’s the exact process I follow when setting up gift cards for a client. I’ll use a Dubai-based salon as the example because that’s one of the first businesses I implemented this for.

Step 1: Access the Gift Cards Section

Log into your GoHighLevel sub-account. In the left sidebar, go to Payments → Gift Cards. If you don’t see the Gift Cards option, make sure your account is on an updated plan and your payment integration (Stripe or PayPal) is connected. You need active payment processing before gift cards will show up.

Step 2: Create a New Gift Card Template

Click “Create Gift Card” and you’ll see the template builder. Here’s what you need to fill in:

• Card Name: This is your internal label. I usually name it something like “Salon Gift Card – AED 500” so it’s easy to find later.
• Card Value: Set the fixed amount, or enable custom amounts so the buyer can choose how much to load on the card.
• Branding: Upload your logo, choose your brand colors, and add a custom message that appears on the card. The visual design is clean — it looks like an actual branded gift card, not a generic voucher.
• Expiry Date: Optional. Some regions require gift cards to be valid for a minimum period. In the UAE, I typically set 12-month expiry dates.

Step 3: Configure the Selling Options

This is where it gets interesting. GHL gives you multiple ways to sell gift cards:

1. Checkout Page: A dedicated purchase page with a shareable link. You can embed this on your website or share it directly.
2. QR Code: GHL generates a QR code for each gift card offering. Print it, put it on your counter, add it to a flyer — scanning the code takes the buyer straight to the checkout page.
3. Embedded Widget: Drop a gift card purchase widget directly into any GHL funnel page or external website using the embed code.

Step 4: Set Up Delivery Options

After someone buys a gift card (or when you send one manually), GHL can deliver it through:

• Email: A branded email with the gift card image, code, and redemption instructions.
• SMS: A text message with the card details and a link to view the full card.
• PDF Download: A printable PDF version — great for people who want to hand a physical card to someone.
• QR Code: The recipient gets a QR code they can show at a physical location for scanning.

For the Dubai salon client, I set up both email and SMS delivery because their customer base is split between people who check email and people who live entirely on WhatsApp and SMS.

Step 5: Send Gift Cards Without a Purchase

This feature is underrated. You don’t have to sell every gift card. You can manually send gift cards to contacts in your CRM — no purchase required. This is perfect for:

• Client appreciation gifts
• Birthday or anniversary rewards
• Referral incentives
• Apology credits when something goes wrong

Go to Payments → Gift Cards → Send Gift Card, choose a contact, set the value, pick the delivery method, and send. The card gets logged against that contact’s record automatically.

5 Real Use Cases for GoHighLevel Gift Cards

I don’t like talking about features in a vacuum. Here are five ways I’m using (or planning to use) gift cards with actual clients:

1. Dubai Salon: Holiday Gift Card Campaigns

A salon I work with in Jumeirah does about 40% of their retail revenue in the six weeks before Eid and Christmas. Gift cards are a massive driver of that. Before GHL had this feature, they used a separate Square gift card setup that didn’t connect to their CRM. Now, when someone buys a AED 300 gift card through the GHL checkout page, that buyer and the recipient both get added as contacts, both enter an automation workflow, and the salon can follow up with both of them. The buyer gets a “thank you” email. The recipient gets a “welcome” email with a booking link. That’s two contacts from one transaction, fully automated.

2. Real Estate Agency: Closing Gifts

A real estate brokerage I consult for in Dubai Marina wanted to send branded closing gifts to buyers after they complete a property purchase. Instead of scrambling to buy physical gift baskets (which is what they were doing), they now send a AED 1,000 gift card to a partner restaurant or experience provider — delivered instantly via email with the agency’s branding on it. The contact record in GHL tracks the gift, so the agent can reference it in future conversations. It costs less than the gift baskets, arrives instantly, and looks more professional.

3. Business Coach: Course Bundle Gift Cards

I work with a business coach in Abu Dhabi who sells coaching packages and online courses through GHL. She now offers gift cards that people can buy for friends or colleagues. A AED 2,000 gift card can be redeemed against any combination of her courses and one-on-one sessions. The smart part: she promotes these gift cards during her free webinars. “Know someone who needs this training? Gift them a head start.” It’s turned attendees who weren’t ready to buy into revenue-generating referral sources.

4. Fitness Studio: Referral Reward Cards

Instead of offering percentage discounts for referrals (which devalue the service), a fitness studio client gives existing members a AED 100 gift card when they refer a friend who signs up. The gift card is created and sent automatically through a GHL workflow — when a new member’s “referred by” field is filled in, the referrer gets a gift card via SMS within minutes. No manual tracking. No forgotten rewards.

5. Marketing Agency: Client Retention Gifts

This one is mine. I send small gift cards (AED 200-500 to a popular coffee chain or food delivery service) to long-term clients on their contract anniversary. It’s a simple touch that costs me very little relative to the lifetime value of a retained client. With GHL, I set up a date-based workflow that triggers on the “contract start date” custom field anniversary and sends the gift card automatically.

For more ideas on marketing automation with GoHighLevel, check out my complete GoHighLevel tutorial and review.

How to Sell Gift Cards: Strategies That Actually Work

Creating the gift card is the easy part. Selling them requires a plan. Here’s what I’ve seen work across different business types:

Add a Gift Card Section to Your Website

Use the GHL embed widget to add a gift card purchase option to your main website. Don’t bury it in a footer link. Put it in your navigation, on your services page, and in a sticky banner during holiday periods. The salon client I mentioned earlier saw a 3x increase in gift card sales after moving the widget from a footer link to a dedicated “Gift Cards” page in the main menu.

Print QR Codes for Physical Locations

If you have a physical location, print the QR code on table tents, counter displays, or receipt inserts. The QR code takes the scanner directly to the purchase page on their phone. No app downloads. No account creation. Just pick an amount, pay, and the gift card is created and delivered.

Run Seasonal Email and SMS Campaigns

Build a GHL email campaign specifically promoting gift cards before major holidays, birthdays, and gifting seasons. I create a simple automation: segment your contact list by purchase history, send a “Give the Gift of [Your Service]” email with a direct link to the checkout page, follow up 3 days later with an SMS reminder for anyone who opened but didn’t buy. This two-touch approach consistently converts at 5-8% for service businesses.

Bundle Gift Cards With Existing Offers

Offer a free AED 50 gift card with any purchase over AED 500. This does two things: it increases the average transaction value and it guarantees a return visit (or a new customer if they give the card away). You can automate this entirely in GHL — when an invoice is paid above a certain amount, trigger a workflow that creates and sends a bonus gift card.

Use Gift Cards as Lead Magnets

Run a social media contest where the prize is a gift card for your services. Participants enter by filling out a GHL form (which adds them to your CRM). Everyone who enters gets added to your nurture sequence. The winner gets the gift card. You’ve now built a list of people who are interested in your services. This works particularly well on Instagram for service businesses.

If you’re looking to build funnels for your gift card sales, my GoHighLevel complete guide covers funnel building in detail.

GoHighLevel Gift Card Analytics: Tracking What Matters

GHL includes an analytics dashboard for gift cards that shows you the numbers you need to make decisions. Here’s what you can track and what each metric tells you:

• Total Gift Cards Sold: Volume count — are your campaigns driving purchases?
• Revenue Generated: Total dollar (or dirham) amount collected from gift card sales. This is real, collected revenue.
• Redemption Rate: Percentage of sold gift cards that have been redeemed. Industry average sits around 80-85%. If yours is significantly lower, your recipients might not know how to redeem, or the card might be expiring before they use it.
• Outstanding Balance: Total unredeemed value across all active gift cards. This is both a liability on your books and an opportunity — these people still need to come in and spend.
• Average Card Value: What amount are buyers typically choosing? This helps you decide which preset amounts to feature most prominently.
• Delivery Channel Performance: Which delivery method (email, SMS, PDF, QR) has the highest open and redemption rates.

I check gift card analytics monthly for my clients and look for two things: redemption rate trends (are they going up or down?) and the gap between revenue collected and revenue redeemed (which tells me how much “free money” is sitting as outstanding balance). If the outstanding balance is growing but redemption is falling, it’s time to send reminder emails to gift card holders — which you can automate with a GHL workflow triggered by the card’s expiry date.

Key Takeaways

• Built-in, not bolted on: GHL gift cards live inside your existing CRM, payments, and automation system — no third-party tools needed.
• Multiple selling channels: Checkout pages, QR codes, and embedded widgets give you flexibility for both online and in-person sales.
• Send without selling: You can send gift cards manually as appreciation gifts, referral rewards, or apology credits — no purchase required.
• Automation is the real win: Connect gift card creation and delivery to GHL workflows for referral rewards, anniversary gifts, and post-purchase bonuses.
• Track everything: The analytics dashboard shows sold, redeemed, outstanding, and channel performance so you can optimize your strategy over time.

Frequently Asked Questions

How do I set up gift cards in GoHighLevel?

Go to Payments → Gift Cards in your GHL sub-account. Click “Create Gift Card,” set the value, add your branding, configure the selling channel (checkout page, QR code, or embed widget), and choose delivery options. The entire setup takes about 15 minutes if you have your branding assets ready and a payment processor connected.

Can I sell GoHighLevel gift cards on my website?

Yes. GHL provides an embed widget that you can drop into any website page, including GHL funnel pages and external sites built on WordPress or Shopify. You also get a standalone checkout page URL that you can link to from anywhere, and a QR code for physical locations.

Can I send a GoHighLevel gift card without the recipient paying for it?

Yes. GHL lets you send gift cards directly to any contact in your CRM without a purchase. Go to Payments → Gift Cards → Send Gift Card, select the contact, set the amount, choose the delivery method (email, SMS, PDF, or QR), and send. This is useful for client appreciation, referral rewards, and birthday gifts.

What payment processors work with GHL gift cards?

GoHighLevel gift cards work with the platform’s supported payment integrations, primarily Stripe. You need to have an active payment processor connected in your GHL sub-account settings before the gift card feature becomes available. PayPal integration may also be supported depending on your account configuration.

Do GoHighLevel gift cards expire?

Expiry is optional. When creating a gift card, you can set an expiry date or leave it open-ended. I recommend setting a 12-month expiry to create some urgency while still being fair to the recipient. Check your local regulations — some regions have minimum validity requirements for gift cards.

Can I automate gift card delivery with GoHighLevel workflows?

Yes, and this is where gift cards become really powerful. You can trigger gift card creation and delivery through GHL workflows based on any event — a new referral, a contract anniversary, a high-value purchase, or a custom date field. Set up the workflow once, and gift cards go out automatically whenever the trigger conditions are met.

What’s Next?

Gift cards are one of those features that take 15 minutes to set up but keep generating revenue for months. If you already have a GoHighLevel account, go to Payments → Gift Cards and create your first card today. Start simple: one fixed-amount card, one checkout page link, one email to your existing list announcing that gift cards are now available.

If you’re new to GoHighLevel and want to understand the full platform before diving into specific features like gift cards, start with my complete GoHighLevel tutorial and review — it covers everything from initial setup to advanced automation workflows.

Want to learn how I build marketing systems for businesses in Dubai? Check out my courses at sawankr.com or subscribe to my YouTube channel for weekly walkthroughs.

Written by

Sawan Kumar

I'm Sawan Kumar — I started my journey as a Chartered Accountant and evolved into a Techpreneur, Coach, and creator of the MADE EASY™ Framework.

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