Table of Contents
- ⚡ Quick Summary
- 🎯 Key Takeaways
- 🔍 In-Depth Guide
- How to Create a Brand Board in GoHighLevel Step by Step
- Using Brand Boards Across Funnels, Websites, and Emails
- Brand Boards for Agencies: Managing Multiple Clients Without Mixing Up Assets
- 💡 Recommended Resources
- 📚 Article Summary
- ❓ Frequently Asked Questions
⚡ Quick Summary
Brand Boards in GoHighLevel are the fastest way to keep every funnel, website, and email visually consistent. Set one up per sub-account with your hex codes, logo files, and fonts before you build anything — it takes five minutes and saves hours of fixing mismatched colors and wrong logos across client deliverables. For agencies managing multiple clients, this feature alone pays for itself in time saved.🎯 Key Takeaways
- ✔Set up your Brand Board before building any funnels, websites, or emails u2014 doing it after means manually fixing every element you've already placed
- ✔Store hex codes, not approximate colors u2014 use brand guidelines or Adobe Color to extract exact values, not screenshots or eyeballing
- ✔Upload at least two logo versions: one for light backgrounds and one for dark, both as transparent PNGs
- ✔Agencies should create a Brand Board on day one of client onboarding u2014 it doubles as a quality check that forces you to collect correct brand assets upfront
- ✔Brand Boards apply to funnel builder, website builder, and email builder in GHL u2014 one setup covers all three
- ✔Changing a Brand Board after pages are built won't auto-update existing elements u2014 you'll need to manually re-apply colors and fonts to already-placed components
- ✔Each GHL sub-account has its own Brand Board, so client assets stay separated u2014 no risk of mixing up brand colors between accounts
🔍 In-Depth Guide
How to Create a Brand Board in GoHighLevel Step by Step
Go to your GHL sub-account and navigate to Sites in the left sidebar. Look for the Brand Boards tab u2014 it's sometimes nested under the Settings section depending on your version. Click 'Create New Brand Board' and give it a clear name, especially if you're an agency managing multiple clients (I use the client's business name so there's no confusion).nnFrom there, add your color palette using hex codes. Don't guess these u2014 use your client's brand guidelines or a tool like Adobe Color to extract exact values. Upload your logo in at least two formats: one for light backgrounds, one for dark. Set your primary and secondary font. GHL integrates with Google Fonts, so most standard brand fonts are available.nnOnce saved, the board becomes available inside the funnel builder, website builder, and email builder. You'll see a small brand icon that lets you apply colors and fonts directly from the board. In my agency workflow, I create the Brand Board before building a single page u2014 it saves time and prevents the inconsistency problems I used to spend hours fixing after the fact.Using Brand Boards Across Funnels, Websites, and Emails
The real value of Brand Boards shows up not in creation but in application. Once your board is set up, every visual element you touch in GHL can pull from it. Buttons, backgrounds, headings, section colors u2014 all of it can be brand-consistent without manually entering hex codes.nnIn the funnel builder, when you click on a section or button and open the color picker, you'll see your brand palette appear as quick-select swatches. This is where time savings add up fast. I had a real estate client in Dubai who was building a 12-page funnel. Before Brand Boards, they'd spend 15-20 minutes per funnel just standardizing colors. After setting up their board, that dropped to under two minutes.nnFor email templates, the same logic applies. When I build nurture sequences for clients, the email designs need to match the funnel they opted in through. Brand Boards make that automatic. A common mistake I see is people building emails in isolation without referencing their brand board u2014 then they wonder why their emails look like they came from a different company than their landing page.Brand Boards for Agencies: Managing Multiple Clients Without Mixing Up Assets
If you're running a GHL agency with SaaS or white-label accounts, Brand Boards are non-negotiable. Each sub-account gets its own Brand Board, which means each client's assets are contained and never bleed into another account.nnWhat I recommend to every agency owner I train: create the Brand Board on day one of onboarding a new client. Before you touch their funnel, before you write their first email sequence u2014 set up the board. It forces you to collect the right assets upfront (logo files, brand colors, approved fonts), which also doubles as a quality checkpoint in your onboarding process.nnI've seen agencies where team members were copying hex codes from screenshots of client logos u2014 which gives you completely wrong color values. Brand Boards eliminate that entirely. One setup, done correctly, and every team member working on that account is pulling from the same source.nnThe action you can take today: open your top client's sub-account, go to Brand Boards, and create one. It takes five minutes. If you don't have their exact hex codes, send them a quick message asking for brand guidelines u2014 that conversation itself signals professionalism.💡 Recommended Resources
📚 Article Summary
Most GoHighLevel users are building funnels and automations while completely ignoring one of the most underrated features in the platform — Brand Boards. I’ve been training GHL users across Dubai and the UAE for the past few years, and I can tell you that inconsistent branding is one of the first things I fix when I audit a client’s account. Wrong hex codes on buttons, mismatched fonts across funnels, a logo that’s slightly different in every email — it looks amateur, and it silently kills trust with prospects.Brand Boards in GoHighLevel solve this problem at the root. Instead of manually entering your brand colors and uploading your logo every time you build something new, you store everything in one central place. The board holds your color palette, fonts, logo variations, and even brand imagery. When you build a funnel or a website, you pull from the board. Consistent every time, zero guesswork.For agencies, this is especially powerful. I manage client accounts for real estate developers in Dubai, and every client has their own brand identity — one uses burgundy and gold, another uses navy and white. With Brand Boards, I can switch between client workspaces and never accidentally use the wrong brand assets. It takes what used to be a 10-minute error-checking process down to nothing.Creating a Brand Board takes about five minutes. Inside your sub-account, go to Sites, then click on Brand Boards. You’ll see an option to create a new board. Add your primary and secondary colors as hex codes, upload your logo files (I recommend uploading both a dark and light version), set your font pairings, and save it. Then, anywhere in GHL that uses the visual builder — funnels, websites, emails — you’ll have a one-click option to apply your brand board. That’s the entire setup. Simple, but the downstream impact on your output quality is significant.
❓ Frequently Asked Questions
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I'm Sawan Kumar — I started my journey as a Chartered Accountant and evolved into a Techpreneur, Coach, and creator of the MADE EASY™ Framework.
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